My last employer was SAE where I was working as the National Graphic Designer. I worked with a brilliant marketing team to support the advertising, marketing, branding and design to support a truly great Institute offering people the opportunity to get a career in the creative media industry. This team takes care of the marketing for all 6 campuses across Australia, manages all their press, outdoor, social presence follow through with SEO analytics and so much more, below are some examples of the creative I produced for SAE during my time there.
Primary Objectives:
Develop creative advertising campaigns with multiple executions, in line with the SAE Marketing and Communications strategies and brand guidelines; Produce engaging, relevant, accurate and consistent print and online designs in the company voice; Design and publish print materials required for SAE marketing – including but not limited to: advertising to appear in 3rd party publications, prospectus, brochures, stationery, flyers, banners, posters, outdoor billboards, reports, certificates, newsletters, campus interior and exterior branding and signage;
Build a useful asset bank of images and rich media to ensure our Creative Media focus is reflected in our advertising materials; and Use the required systems and processes to ensure all work can be managed in a timely manner.
Key Responsibilities
Take responsibility for all pre-press activities to ensure that files provided to printers and publishers are complete and quality-optimised; Ensure that all copy supplied in marketing materials is spell-checked, correct for each campus and error-free; Develop and implement design materials to be used in internal and external strategies; Source graphic images and other rich media including video, audio, animation clips including portfolio materials and photographs from SAE campuses, external sources and create images and other rich media where required;
Work with the National Marketing Communications Manager, National Marketing Officer and National Marketing Director and the local Campus Marketing Officers to produce accompanying graphic materials for promotional items as necessary;
Successfully conduct and develop marketing and promotional activities to improve the profile of and revenue for the Institute;
Liaise with external teams and companies where required and Undertake other duties as requested by management.
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INTERNATIONAL SUPPORT
I have been supporting several International divisions to roll out our new branding. These countries include, New Zealand: Singapore: Hong Kong: UK: USA and Dubai. My role in this was to hold their hands in the new brand rollout and make sure they were all able to stick within the brand guidelines that were set out. I assisted as well by supporting to develop new advertising campaigns using their imagery which would be more appealing to their specific target audience and demographic.
Develop creative advertising campaigns with multiple executions, in line with the SAE Marketing and Communications strategies and brand guidelines; Produce engaging, relevant, accurate and consistent print and online designs in the company voice; Design and publish print materials required for SAE marketing – including but not limited to: advertising to appear in 3rd party publications, prospectus, brochures, stationery, flyers, banners, posters, outdoor billboards, reports, certificates, newsletters, campus interior and exterior branding and signage;
Build a useful asset bank of images and rich media to ensure our Creative Media focus is reflected in our advertising materials; and Use the required systems and processes to ensure all work can be managed in a timely manner.
Key Responsibilities
Take responsibility for all pre-press activities to ensure that files provided to printers and publishers are complete and quality-optimised; Ensure that all copy supplied in marketing materials is spell-checked, correct for each campus and error-free; Develop and implement design materials to be used in internal and external strategies; Source graphic images and other rich media including video, audio, animation clips including portfolio materials and photographs from SAE campuses, external sources and create images and other rich media where required;
Work with the National Marketing Communications Manager, National Marketing Officer and National Marketing Director and the local Campus Marketing Officers to produce accompanying graphic materials for promotional items as necessary;
Successfully conduct and develop marketing and promotional activities to improve the profile of and revenue for the Institute;
Liaise with external teams and companies where required and Undertake other duties as requested by management.
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INTERNATIONAL SUPPORT
I have been supporting several International divisions to roll out our new branding. These countries include, New Zealand: Singapore: Hong Kong: UK: USA and Dubai. My role in this was to hold their hands in the new brand rollout and make sure they were all able to stick within the brand guidelines that were set out. I assisted as well by supporting to develop new advertising campaigns using their imagery which would be more appealing to their specific target audience and demographic.
PROSPECTUS AND COURSE OVERVIEWS
During my time at SAE Institute one of my roles was to design and develop the course overviews which enabled potential students to access specific course information to assist them in making a decision to enrol at one of our campuses for further education, these overviews were published in print and digitally via ISSUU which successfully had over 72,000 impressions and over 3000 reads over the last intake for T1 proving to be a valuable asset for not only students but also for our recruitment team. I implemented the Issuu integration into the marketing collateral in 2013.
During my time at SAE Institute one of my roles was to design and develop the course overviews which enabled potential students to access specific course information to assist them in making a decision to enrol at one of our campuses for further education, these overviews were published in print and digitally via ISSUU which successfully had over 72,000 impressions and over 3000 reads over the last intake for T1 proving to be a valuable asset for not only students but also for our recruitment team. I implemented the Issuu integration into the marketing collateral in 2013.
TESTIMONIALS
Alice Ayling
Marketing Officer at SAE Institute
Lawrence is a highly passionate individual, with great attention to detail and dedication to the task at hand. During our time working together, he has developed some truly innovative and stunning creative, and encourages collaboration. He is also fun to be around - his positive and upbeat demeanour is infectious.
Philip Poole
Problem Solver at SAE New Zealand
I have worked with Lawrence for nearly a year on rebranding and localisation projects for SAE New Zealand. I have found him to be both a pleasure to work with and an invaluable asset in enabling challenging objectives to be met.
The design work Lawrence has produced is consistently of the highest quality, with excellent attention to detail and to the specifications of the design briefs. He has approached each task in an organised, enthusiastic, and efficient manner, often resulting in tasks being completed ahead of schedule.
In addition to his ability to work independently, Lawrence has demonstrated an outstanding team spirit and has been willing to provide assistance both to myself and others; including taking the time to explain and demonstrate techniques. He has listened to my ideas and suggestions and worked with me to ensure that they fit well within the overall brand strategies and guidelines.
Lawrence has my highest recommendations and best wishes for his future endeavours.
Marketing Officer at SAE Institute
Lawrence is a highly passionate individual, with great attention to detail and dedication to the task at hand. During our time working together, he has developed some truly innovative and stunning creative, and encourages collaboration. He is also fun to be around - his positive and upbeat demeanour is infectious.
Philip Poole
Problem Solver at SAE New Zealand
I have worked with Lawrence for nearly a year on rebranding and localisation projects for SAE New Zealand. I have found him to be both a pleasure to work with and an invaluable asset in enabling challenging objectives to be met.
The design work Lawrence has produced is consistently of the highest quality, with excellent attention to detail and to the specifications of the design briefs. He has approached each task in an organised, enthusiastic, and efficient manner, often resulting in tasks being completed ahead of schedule.
In addition to his ability to work independently, Lawrence has demonstrated an outstanding team spirit and has been willing to provide assistance both to myself and others; including taking the time to explain and demonstrate techniques. He has listened to my ideas and suggestions and worked with me to ensure that they fit well within the overall brand strategies and guidelines.
Lawrence has my highest recommendations and best wishes for his future endeavours.
Submitted refrences
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Brisbane campus interior design
One of my roles at SAE was to design the interiors of some of our new campuses in order to make them more appealing to our students and staff and bring the overall vibe into a modern look and feel, below are some examples of the Brisbane campus foyer.
All the graphical elements were designed and produced by my self and I also managed the complete production with suppliers to facilitate everything on budget while working with our campus managers and marketing staff. > change to: All the graphical elements were designed and produced by myself. I also managed the complete production with suppliers to facilitate everything on budget while working with our campus managers and marketing staff.
One of my roles at SAE was to design the interiors of some of our new campuses in order to make them more appealing to our students and staff and bring the overall vibe into a modern look and feel, below are some examples of the Brisbane campus foyer.
All the graphical elements were designed and produced by my self and I also managed the complete production with suppliers to facilitate everything on budget while working with our campus managers and marketing staff. > change to: All the graphical elements were designed and produced by myself. I also managed the complete production with suppliers to facilitate everything on budget while working with our campus managers and marketing staff.
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PRESS ADVERTISING - Double page
Below are a selection of advertising campaigns we established. My job was to nurture the brand, let it grow with the trends of the industry while focusing on the strengths in order to maintain and strengthen them. I worked mostly on the creative and photography of the facilities and students in the Byron Bay campus that were used in press advertising.
PRESS ADVERTISING - Single page
Our brand works well more so in full page advertising. This enables us to express individual or general information, creating advertising campaigns using visually explosive imagery and concise headlines. This way information gets straight to the point and brings the reader in so they take in the information.
INDUSTRY TALK POSTERS
SAE's has successfully integrated industry professionals into TED like talks in their chosen field and as a result creating in house poster to bring awareness of these talks to the students.
WEB SITE BANNER DESIGN
SAE's web site was originally designed by a company called Incling in 2013. Since then my responsibility has been to update the site with emotive and brand specific banners that express visually what SAE offers to the visitors in a more insightful way.
ANIMATION BANNERS
AUDIO BANNERS
DESIGN BANNERS
FILM BANNERS
ONLINE ADVERTISING
Here are a selection of online advertising campaigns that I was responsible for creating and implementing for SAE Institute nationally. These ad's are then sent to an external SEO company that we work with and are able to gauge the success of the advertising based on Google analytics and the national reports sent through from the SEO company, we can then track the SEO against Visits and then cross check these against genuine intakes.
We track the SEO against Visits and then cross check these against genuine intakes. My role is to come up with the successful advertising campaigns that translate into visits to our web site and to entice students into signing up.
Below is just a selection of Ad;'s I have created out of literally hundreds throughout the year. I do all the concept and artwork from beginning to end.
We track the SEO against Visits and then cross check these against genuine intakes. My role is to come up with the successful advertising campaigns that translate into visits to our web site and to entice students into signing up.
Below is just a selection of Ad;'s I have created out of literally hundreds throughout the year. I do all the concept and artwork from beginning to end.
FEBRUARY INTAKES - LEADER BOARDS
OPEN DAYS IN NOVEMBER - LEADER BOARDS
MRECS
Below are some examples of the MRECS I have created for SAE Nationally, there are far to many to show all of them however this does give you an idea on what I have been able to create for our companies online marketing.
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CAMPUS BRANDING AND SIGNAGE
We have 6 Campuses in Australia, One of my job's was to completely re brand, design, organise the signs, work with all source all suppliers for Byron Bay, Sydney, Brisbane, Melbourne and Adelaide. Below are some of the examples of documents and images I created for all the campuses to work with both architects and sign companies. below are two examples.
Melbourne campus
Sydney Campus
SAE MAGAZINE ONLINE
This was a concept that I came up with for SAE, it is designed to showcase our courses, student work, and publish articles on what is going on in the industry. Creating such a magazine would not only keep our students interested but also entice other students to get onboard with an institute that has it's finger on the pulse. The draught you see here is purely something I put together to pitch to all of the campus managers and marketing team as an idea we could publish online.
UI STUDENT PORTAL - COURSE SELECTION
Navitas are our parent company, and I was approached by the head of IT for Navitas to design the UI for and interface that could be easily skinned for all their educational facilities. The UI was designed to be intuitive in such a way that the visitor would not have to leave the page to access and edit all the courses they wanted to enrol in while also showing them their dates, overlaps and financial accruement in real time. This has now been implemented and running on several of their educational facilities around the world. Below are screen grabs as each web site can only be accessed with student ID.
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Student work
This was a great project, I worked with the marketing manager Alice at the Brisbane campus and the students to create an online magazine which featured all the student work from the graduates from that year, the project was extremely successful with over 58,000 impressions.
Alumni Meme's
During my time at SAE, I was asked to create some original Meme's that were specific to our Alumni, I had creative freedom to use my photoshop skills to create the images you see below. I really enjoyed doing these because I saw it as an opportunity to do something different to the norm.
